A Canadian book blog: Publishing, marketing, books and technology from a Canadian perspective

Tuesday, July 08, 2008

DailyMile: Social training and racing for runners, triathletes, and cyclists.

I discovered the DailyMile widget on Caleb Keiter’s blog yesterday and think it is a very cool social tool for training, which seems to be a rather lonely exercise for most of my friends.

You can get training answers, can train with your friends, meet people in your area and find races. I loved watching James’ triathlons. (Note the “watching” part.) And I think the summer boys should get onto this tool and train together. Where’s the race this year? What happened to the boys’ weekends? The fishing? The racing? The sunburns?

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Looks fun. So fun I might consider running ... maybe across the street to get some nachos. Can this thing track calories?

I love it. I AdHack it.

Drench: Brains Perform Better When Hydrated

There’s something about dance video commercials that totally capture my interest. If saw Drench in a story, I’d think of this guy. It would make me happy. I would have good associations. Check it out.

Source: Thanks Dan!

 

Refuting the Long Tail

The Long Tail theory, as explained by its creator, Wired magazine editor Chris Anderson, holds that society is “increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”

Anita Elberse, a marketing professor at Harvard’s business school, argues that the hits are still holding true online. See the full article here. The most popular YouTube items tend to concentrate on a few. The hits and blockbusters are still how we operate as a society.

This may be true but one of the things Anderson argues in the Long Tail, which business are definitely seeing, is that the hits are becoming smaller because the audiences are more fragmented. So although the hits are still working, the question for me is “for how long?”

The other part of the Long Tail is that businesses need to stop thinking about marketing only in the mindset of the hits. For example, the tv ad, the Grand Central print ad placement, the NYTimes ad. Less and less effective.

I’m glad these discussions are still going on. To me it shows that there’s something great opportunity to fix the way marketing works today.

Source: Thanks to Dan Wagstaff

WSJ.com
TheLongTail.com
Harvard Business Review

 

Monday, July 07, 2008

Left Brain or Right Brain?

Does everyone’s left brain like this or just mine?

You Are 35% Left Brained, 65% Right Brained
The left side of your brain controls verbal ability, attention to detail, and reasoning.
Left brained people are good at communication and persuading others.
If you’re left brained, you are likely good at math and logic.
Your left brain prefers dogs, reading, and quiet.

The right side of your brain is all about creativity and flexibility.
Daring and intuitive, right brained people see the world in their unique way.
If you’re right brained, you likely have a talent for creative writing and art.
Your right brain prefers day dreaming, philosophy, and sports.

Zoomii: A Zoomable, Searchable, Virtual Bookshelf

Hey Darren Barefoot just pointed me in the direction of Zoomii.com.

Zoomii bookstore shelves are pulled from Amazon data and you can zoom in, scan the shelves and click for book details. This is a cool idea: browse 22,060 books, search 156,580 books.

Got feedback? Pop over to the forum.

Friday, July 04, 2008

Portus 2008: Dallas, TX June 10-13

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I’m going somewhere special on July 10.

 

Thursday, July 03, 2008

Pull a Face for PutPlace

Know all those photos, music files, documents and videos on your PC? Are they backed up regularly?

I’m a bit lazy when it comes to protecting my stuff. It’s like I’m in my teenage, invincible years. I haven’t been bitten yet by losing stuff.

One of my Boxcar Marketing clients, PutPlace is running a photo contest for a chance to win 100 GB of free storage and a $200 Amazon gift certificate.

You “Pull a Face” for PutPlace. I had some fun creating my own short photo story. And now I’m downloading PutPlace ...

Tuesday, July 01, 2008

June Round-Up

Wow, it’s July. What happened to June?

June 7: Scott’s Birthday

30 years old. Still a kid.
Family

Out with the Lads
Scotty's Birthday

Racing Cars, Paint Ball and Batman
Scotty's Birthday
Babies and birthdays
Family

Visiting Bob & Joan
Visiting Bob & Joan

Lots of Green in Winnipeg
Walking Winnipeg


June 10-14: Book Expo Canada in Toronto

Kissing Hands and Shaking Babies
Yay Beck!

Books are like babies. See the “holding pattern”.
Linda Holeman

Dot: Rep of the Year
Dot: Rep of the Year

Cocktail Party After Cocktail Party
SoMisguided & TigerTea

Robert J Wiersema and Sandy Cooper: Two Publishing Folks with Whom I’m Always Happy to Share a Drink
Sandy & Author Robert J Wiersema

Looking for Greenery in Toronto
IMG_2886

June 21, 2008: Chad & Gillian Got Married

The Grand Exit

Turner-Riggs Babyspace made it out.
Turner-Riggs

June 23: Calgary

Visiting a client and another little dude
Little Dude Shoes

June 23: Where the Hell Is Matt? Video Released

I was there. Here’s Matt Harding and I on film day, September 5, 2007.

Where the Hell Is Matt?

June 27: Milkshakes at Modern Burger
Modern Burger Re-opens

June 28: Making My First Perfume

Making my 1st perfume

June 29: Strawberries

You Pick. You Pay. ($45 chiropractor visit + strawberries by volume picked)
Strawberry Eating

Much more sensible. (1 flat, $27)
Strawberry Eating

Who doesn’t like that.
Strawberry Eating

Plus there were strawberry milkshakes.
Strawberry Eating

Welcome to July ...