Reviewed from Uncorrected Proof
Friends with Benefits
A Social Media Marketing Handbook by Darren Barefoot and Julie Szabo is coming out this November. Just in time for my birthday.
Lucky for me, their book publisher, No Starch Press, understands geek entertainment and they sent me an advance PDF. Yahoo!
Friends with Benefits is the best book on social media marketing that I’ve read to date. Why is it so great?
My friends wrote it and 3/4s of the way through there’s a screenshot that includes one of my Facebook updates.
Ok, no really, there are better reasons than that.
Friends with Benefits is one of the few books that offers social media marketing case studies with accompanying stats. Although every company has to set their own baseline for metrics, having a reasonable idea of what to expect is critical. Much of this private info is never shared, which means it is hard for a marketer who’s new to social media to answer the boss’s question, “what do I get for this investment in social media.”
There are great passages and quotes.
“The connections we make with other people online are real.”
“The Internet has become a public venue where the audience responds to news reports, suggests stories to cover, and even reports on stories.”
“Marketing is a marathon, not a sprint. A successful campaign is usually the result of a hundred correct decisions and actions.”
Friends with Benefits answers the question, “Why would I want social media when my standard marketing practices are safe and known?”
If you’re a marketer dependent on mass media, then understanding web 2.0 as explained by Barefoot and Szabo will shoot you light years ahead of your competition.
The quick history in the first chapter helps establish the customs and culture that make up the web today; and how PR professionals can work within that framework.
Friends with Benefits is a must-read for social media marketers and those new to the field. There’s stuff for everyone, including the case studies I mentioned above, the reasonable expectations set around metrics, the how-to checklists and the great tips on the tools.
Who is Friends with Benefits for?
Anyone who wants:
- More website visitors
- More incoming links
- More subscribers to your RSS feeds
- More views of your content on video- and photo-sharing sites like YouTube and Flickr
- More references to your company, products, and services on blogs, podcasts, Twitter, MySpace, Facebook, ...
- More followers on Twitter
- Better search engine optimization
- More genuine interactions with your customers
Good job Darren and Julie! I look forward to seeing the book in stores.