Canadian Book Consumer 2012 - An infographic by the team at BookNet Canada
Canadian book buying behaviour (2012 data)
• 1 in 3 Canadians bought a book last month
• 18% bought an ebook
• 26% of purchases were impulse buys
See the infographic for more stats or check out the BookNet Canada website for more Consumer Studies
Posted by Monique at 08:27 AM.
Last January, I wrote about the new Bank of Canada polymer $100 bill smelling like maple. It’s been fun to take part in the dispute and myth busting conversations but the Bank of Canada confirmed recently that they have not added scent to the bills.
The topic is making the rounds again and I was asked, as a “nose who knows,” to weigh in on whether the money has a scent. The story started here with Dean Beeby’s Canadian Press article “Are new bank notes maple syrup scented? Bank of Canada sets record straight”.
Then it was picked up by Robin Gill at Global TV. Watch the Global TV segment here.
Shannon Paterson at CTV News was on the story too and interviewed me.
Watch the CTV segment here.
As I said in my post last year, although the Bank of Canada denies there is any maple scent I think this would be a really interesting enhanced security feature because it would be incredibly hard to counterfeit.
Read my original post on the Smell of Money.
Posted by Monique at 06:52 AM.
Party Tricks •