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Xoxolat (sho-sho-la) is open at 2391 Burrard Street (at 8th Ave) in Vancouver and I went in to check it out. Hodie is the owner and gave me a run-down of the store and each of the chocolate lines that she carries. The great thing about the store is that she carries single-origin chocolate bars from around the world (the packaging is amazing) as well as an extensive line of organic, Fair Trade chocolate and Equitable Trade chocolates. The chocolates are junk-free, in that there’s little or no emulsifiers or garbage found in most chocolate.
A great place for chocolate lovers and food geeks.
Machu Piccu Cafe truffle
Lavender dark chocolate bar
No photos. Just deliciousness.
I like this perfume video ad with French actor and singer Marc Lavoine. It’s part of a campaign for Cerruti 1881 Pour Homme.
(Source: Thanks Now Smell This)
It’s down to the final 3 contestants in the “Show Us Your Balls” campaign.
Beer Balls. Script by Ryan Kurr
Vote for the script that you think should win.
And watch the Balls Music Video. Oh it’s on baby.
In San Francisco, I was in the Polo store and had a whiff of “Love,” Ralph Lauren’s perfume that launched in the fall to huge fanfare. The huge part was really the price tag, £2,000 a bottle.
Marketing Week UK did a profile on the launch expenses and the various aspects of the marketing campaign. In brief, it was a ballsy move to launch a premium perfume into an economic crisis, especially one aimed at 25-year-old women with high discretionary spending. Although what do 25 year olds know about economic crises anyway? Good market.
I left the Polo store with a sample of the Eau de Parfum. It’s lovely at first. Sparkly, then amber, with a slight floral smell. Initially I thought it was a chypre, there was something lovely and green, but it quickly announced itself as a floriental. Like most perfumes on me this one becomes quite powdery (1-2 hours later) then disappears (6 hours later). Love at first sight but it doesn’t stay the night.
The luxury limited edition has a 47-carat amethyst in the 24-karat gold painted cap, and it comes with a lucite stand. This is what you’re paying £2,000 for, not the juice, which they now sell in smaller quantities, in plain bottles for anywhere from $50-600 depending on bottle choice and quantity.
For the perfumers in the crowd:
Top: Chinese magnolia, mimosa
Heart: Bulgarian rose, ylang ylang, mai rose
Base: amber, iris root, patchouli, vetiver, musk, vanilla
There’s also chatter about the Goji berry, reminiscent of aged red wine, and vintage champagne sparkles with a cool green water accord. I guess the initial whiff of a chypre wasn’t a total miss on my part.
Love, Ralph Lauren is lovely but not a perfect scent for me.
The AdHack "Show Us Your Balls" Contest closes Monday, Feb 16, 11:59 pm PST.
* Watch the Video.
* Pick a Product/Service
* Finish the Story.
Looking for Inspiration?
Beverage Companies Are Favorite Advertisers Among Super Bowl Viewers:
According to comScore's pre-Super Bowl survey, respondents cited strong preference for beverage brands. In that light, here's AdHack's "Not What Happened" ending.
Watch the AdHack "Show Us Your Balls" Alternative Ending
Link to video:
I can’t say the Super Bowl commercials were great this year, but I definitely had a good laugh at the AdHack “Show Us Your Balls” ad.
I loved it so much that I agreed to help promote it. Here’s my hefty press release talking about the secrets to making a great ad. and, for your viewing pleasure ...
Now that you know what the crazy avatars are all about, go check out AdHack’s Contest page where you can write the follow-up script for a chance to have your version filmed.
Here’s Your Open Ball Invitation. A chance to frame your balls. A moment to reflect on what it truly means to have squeaky shoes.
AdHack.com is working on something really funny. They have me by the balls so I can’t tell you what it is. But you’ll be rolling around laughing when I do.
In the meantime, show us your balls. In the most polite sense, of course. Footballs, soccer balls, tennis balls.
STEP 1: Create an Avatar so you can prove you were cool before you even knew why this was cool.
Farmstead Wines announced a photo contest recently and there are still prizes left.
Post a photo to Twitter, TwitPic, Flickr wearing your Farmstead button or drinking a bottle of Farmstead wine. Really, even if there are no prizes left, wear your button, drink the wine. It will change your life (or at least your opinion of good wine).
Vinaroon: Wine is grown, not made
High Tea at T Bakery
4445 West 10th Ave.
Susie and I went for high tea at T Bakery today. Cream Earl Grey. Totally delicious bites.
Bit of a lazy Friday round up of things on that caught my attention this week.
Print Liberation has a new book out: Print Liberation, the Screen Printing Primer. It has future publicists for the company shaking in their boots (kidding).
Penguin UK has launched a dating site, “where book lovers meet”.
Alan at the Penguin blog makes jokes about penguins dating. Definitely worth a read.
* Needled: A community that loves tattoos has a cool navigation style that really works with what the site is about.
* Social Actions has a cool widget for promoting social action.
POD: Peace One Day
First: Julie Wilson is awesome. Check out her blog Seen Reading. There’s a little SoMisguided banner there this month. And that’s not the only reason why she rocks. In addition to the Seen Reading posts (these are short stories of people Julie sees on her commute and an excerpt from the books they are reading), there are now audio clips.
Second: (Number 1 in my heart) is James Sherrett and AdHack Are you coming to the party on Friday?
AdHack Beta Launch Party!
Anza Club, kicking off at 7 pm with some true DIY spirit.
* 3 W. 8th Ave (at Ontario) Vancouver
Drink beer, gossip, talk about advertising and the better stuff you could make. It will be joyous. I will be drinking. Sometimes these things are related.
I’m sure there are many reasons but this is the one presenting itself to me today.
I have been sent an xml file created in Word. A file that really wants to open in Word despite my best efforts. The good news is that Microsoft Office recognizes that I’m on a Mac and there’s a converter that I can download and then I’ll be able to open the document. Do I want to do that?
Yes, I do.
I click the link to download the converter. But I come to a page where I find out I have to download the upgrade, install, then download the converter. Ok.
So I’m downloading the upgrade. This is all taking too much time. I’m having to read a lot of text to make sure I’m doing this correctly. The text suggest that I might want to print the page for future reference. That’s not promising.
Happily once clicking the download link, I get another page of instructions.
“In the File Download dialog box, do one of the following:”
Mmmm, that looks like important instructions? Ones that should be legible at all costs. Perhaps the most important text on the page. Here’s what I see.
Maybe it’s just me, but I feel like Microsoft should be better at this.