A Canadian book blog: Publishing, marketing, books and technology from a Canadian perspective

Monday, January 23, 2012

Penguin Canada Launches Razorbill.ca

Penguin Canada has launched Razorbill.ca which is actually a Ning site. I was curious about Ning in its early days and belonged to a couple of networks there so nothing really came of it. I’m interested to see what Penguin Canada does here.

Razorbill is a hub for conversations about YA fiction, pre-launch news and author chats with folks like Joseph Boyden (love him), Hiromi Goto, Charles de Lint and Carrie Mac.

I joined because of some thematic convergence that the marketers will like to know about. 1) I got my Amazon news blast recommending hot titles in January. The first title was John Green’s The Fault in Our Stars. I visited the book page because I liked the cover. Read the blurb to understand that it is YA fiction and has something to do with a girl who has cancer. Didn’t strike me as anything I needed to act urgently on so I carried on with my day. 2) I got an email from Robyn at Citizen Optimum introducing me to Razorbill, and including a link to grab a blogger badge, like you see below. John Green’s The Fault in our Stars is mentioned in the email. Hm. 3) I check out Razorbill and because I’m procrastinating about the day job, I sign up for an account. Then I complete the tedious form to eventually find the link to the badges. And here we are.

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So anyone checked out Razorbill.ca? What do you think? Worth it?

I’m tired of all the little “community” sites. It’s like having a ton of party invites from different friends and eventually just staying home. Authors—do these sites help you? Marketers—do the analytics suggests these influence purchases directly or indirectly?

 

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