A Canadian book blog: Publishing, marketing, books and technology from a Canadian perspective

Monday, April 21, 2008

Penguin UK and Harper Collins Canada

I have been remiss in my duties.

SoMisguided is my external brain. I like to post things here about clever online marketing campaigns and the book business but the first part of the year has totally had it’s way with me.

If you have a clever online campaign or if you’ve seen one your really liked, please let me know what I’ve missed. In turn, I promise to pay attention.

Here are 2 big ones I failed to write about in a timely fashion.

Penguin UK, We Tell Stories, http://www.wetellstories.co.uk
Penguin has a fantastic story generator on their website. Fairy tales and other works are revealed based on user input. I love it, really fun idea.


Harper Collins Canada March Mystery Madness
6 weeks, 64 books, 4 conferences, tonnes of “games,” and 1 winner. Deanna from Harper says, “essentially, it’s the NCAA basketball tournament only with mystery books.” A perfect description. I’ve totally missed on this one, but I understand there are 2 books left and you can still vote for your favourites in the poll here: http://www.harpercollins.ca/marchmysterymadness/poll.html

One person wins 64 books.

Know about a clever online marketing campaign involving books? Let me know.

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