Blogging & Social Media: Where do we go from here?
Presenter: Matt Mullenweg
I’m going to listen.
* Most important thing about WordPress is the Presentation, ability to change the design (someone changes presentation every second)
* Facebook, most important thing is the Inbox, ability to send spam-free messages; 2nd is the photos (50% of the page views are to photo pages)
Form Dictates Writing: the tools affect the content people post.
Robert Ouimet of At Large Media recorded Matt Mullenweg’s keynote address. I thought it was a great speech. He clearly thought about the audience and delivered a top notch address. I think Matt is a very smart cookie, and he totally whipped Boris and I at Wii Tennis. Next time you’re in Van Matt—I want a rematch!
Straight from the lobbyist for Icefields comes this message. It has my support but not my creative energy for writing something original today (trying to gather my thoughts for tomorrow’s Northern Voice panel).
* Climb to the Stars (English and French, has summary of the article in the other language)
* Bank of Canada (official Canadian government bank, must publish exactly the same content in exactly the same moment)
* delicious tag of Nancy White on multi-lingual bloggers, Beverley Trainer developed Ruby on Rails platform to work, see ciaris.org
* Wikipedia is a massive, multi-lingual site
* Pop Montreal
* Global Voices
* Joi Ito
* Suw Charman
* Diego Leal, edu-blogger
Questions & Thoughts:
* The invisible posts that are not in your language.
* Tags are interesting way to allow for discovery, tag with multi-lingual.
* URL tells you content language, put in domain, i.e. google.jp
* Offer direction on language
* In URL, site.com/english/
* Joomlah “guess a language” indicator.
* Offer menu.
* Search engines, multiple URLs to same content.
* Ping translators of new content to translate.
* Dotsub comes up again.
* Network effects for translators, using IM
How to mash up content, mid-role, post-role, etc. of licensed content on your blog.
For example, NHL is on YouTube without ads. If you’re not trying to make money on your blog, great, grab that YouTube feed without the ads. But if you want to make money on your site. Then you can add these pre-role, mid-role and post-role ads to licensed content, then Voxant is one place to investigate.
It’s an interesting way to add licensed video to your sites. And you can make some cash.
And although this ad wasn’t for AdHack assignment #4 (the Valentine’s Day edition), I think this ad is equally sexy and deserves mention. It was part of a previous AdHack assignment on your favourite kitchen tools.
I think it’s appropriate for Valentine’s, it’s even called “Potted Love”.
The creators Turner-Riggs, describe the concept as follows:
All-Clad’s ads are very serious: they emphasize professional-grade products for hard-core chefs. We are observing that tradition but obviously subverting it, too. It’s shocking (and I am dying laughing as I type this) but the production quality is still high, in typical All-Clad fashion.
So far the press release has been picked up by Adland in Denmark.
Are you an AdHacker? Today is the day to talk about it. Get some chocolate love on for AdHack.
Never heard of AdHack? It’s a do-it-yourself advertising community for people who think that most advertising sucks and that they could do a better job. Here’s the public site. And if you’re interested in making ads, you can be invited behind the curtain to the private site (shhhhh).
Tomorrow we are having a party for the book, which I am excited about. If you are interested in blogging and book launches, let me know and I might be able to score you a ticket. If you’ve wanted to start a blog and haven’t because you’re unsure of how to start, where to start—or if you are a blogger and you want some great tools, tips and ideas—then this is the book for you.
Susannah is great, she and I have been on Lab with Leo together and today we did an interview with Paul Grant for the CBC Arts Report. Every time I am amazed at her ability to speak coherently about technology. It’s a true skill—being able to avoid jargon and relate to people and not geek out to the point of intimidating people.
Wow, busy weekend and Monday is picking up steam in an unfriendly way.
No time to chat but there are a couple of things on my radar that I want to note for my own reference later.
Yet another book trailer video site or something worth paying attention to? Not sure, haven’t checked it out. Have you? Let me know if it’s worthwhile.
Lorna Goodison wins B.C. non-fiction award for her memoir From Harvey River: A Memory of My Mother and Her People. Congratulations. I’ll have to read more about this book and watch for it in stores. Has anyone read it or heard anything about this title?
3. Blogging for Dummies book
Yay, congratulations to Susannah Gardner and Shane Birley. Their book Blogging for Dummies, 2nd Edition, has hit the stores. If you are interested in blogging and haven’t started yet, or if you have a blog and want to make it better, this is the book for you. I read Susie’s Buzz Marketing with Blogs for Dummies and it was a great resources. This book is the same. Great tips, top 10 lists, blogging ideas, blogging resources, blogging tips—whatever you need it’s here.
4. Northern Voice
Feb 23 at UBC is this year’s personal blogging conference, Northern Voice. I am moderating a panel on writers who blog. I have an awesome panel: Robert J Wiersema, Crawford Kilian, Pete McCormack, Meg Tilly and kc dyer. I’ll tell you more about them later because they are a rockstar group of writers (and not just novel writers, we have film stars, film writers and directors, nonfiction writers, fiction writers, YA writers). Really they totally rock. It’s going to be an amazing discussion about how they use their blogs, what interests them in this form of writing and how they use their blogs to connect with their fans.
I spent all weekend with my crazy friends and one of the recurring conversations was bad jokes. These are some friends who I hung out with in high school so reunions are often about reverting back to that time—and that sense of humour.
James sent me the following joke, and I’m going to share it only because I’m stuck in my 16-year-old brain this morning.
A man goes to his doctor and tells him, “I’ve had the song ‘What’s New Pussycat’ stuck in my head for weeks, and it’s driving me crazy.”
The doctor says, “Well, I think you may have Tom Jones disease.”
The man says, “I’ve never heard of that. Is it rare?”
The doctor says, “It’s not unusual.”