I discovered the DailyMile widget on Caleb Keiter’s blog yesterday and think it is a very cool social tool for training, which seems to be a rather lonely exercise for most of my friends.
You can get training answers, can train with your friends, meet people in your area and find races. I loved watching James’ triathlons. (Note the “watching” part.) And I think the summer boys should get onto this tool and train together. Where’s the race this year? What happened to the boys’ weekends? The fishing? The racing? The sunburns?
Looks fun. So fun I might consider running ... maybe across the street to get some nachos. Can this thing track calories?
There’s something about dance video commercials that totally capture my interest. If saw Drench in a story, I’d think of this guy. It would make me happy. I would have good associations. Check it out.
The Long Tail theory, as explained by its creator, Wired magazine editor Chris Anderson, holds that society is “increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.”
Anita Elberse, a marketing professor at Harvard’s business school, argues that the hits are still holding true online. See the full article here. The most popular YouTube items tend to concentrate on a few. The hits and blockbusters are still how we operate as a society.
This may be true but one of the things Anderson argues in the Long Tail, which business are definitely seeing, is that the hits are becoming smaller because the audiences are more fragmented. So although the hits are still working, the question for me is “for how long?”
The other part of the Long Tail is that businesses need to stop thinking about marketing only in the mindset of the hits. For example, the tv ad, the Grand Central print ad placement, the NYTimes ad. Less and less effective.
I’m glad these discussions are still going on. To me it shows that there’s something great opportunity to fix the way marketing works today.
Does everyone’s left brain like this or just mine?
You Are 35% Left Brained, 65% Right Brained
The left side of your brain controls verbal ability, attention to detail, and reasoning.
Left brained people are good at communication and persuading others.
If you’re left brained, you are likely good at math and logic.
Your left brain prefers dogs, reading, and quiet.
The right side of your brain is all about creativity and flexibility.
Daring and intuitive, right brained people see the world in their unique way.
If you’re right brained, you likely have a talent for creative writing and art.
Your right brain prefers day dreaming, philosophy, and sports.
Zoomii bookstore shelves are pulled from Amazon data and you can zoom in, scan the shelves and click for book details. This is a cool idea: browse 22,060 books, search 156,580 books.
Plain Words, Uncommon Sense A blog on books, writing, tap dancing, technology, and the other amusements of Monique Sherrett (or Monique Trottier in unmarried form).
Monique Sherrett lives in Vancouver, BC, Canada and is a litblogger, among other things. Find out more ...
"So misguided." A comment often uttered in my eclectic salon.
Contact
Send me book galleys, ARCs or review copies. Contact me at monique at somisguided dot com Contact me at Boxcar Marketing
