So Misguided

In my never-ending quest to find a good use for book trailers, I’ve discovered Johnny Bunko.

Johnny Bunko trailer from Daniel Pink on Vimeo.

Does this work?

Here’s what happened for me.

I like books and am always on the lookout for new books.

I subscribe to a bunch of email newsletters, in particular business newsletters and technology newsletters.

GrokDotCom is one of the newsletters and last week they wrote about the Johnny Bunko video.

I clicked on the link and watched the video, which is pretty cool.

Here’s what hooked me. I read and loved What Colour Is My Parachute? I religiously avoided Who Moved My Cheese? because it was the career book of business books for a time. The video nicely positions Johnny Bunko as THE career book of its time--the book for the new generation of employees entering the workforce.

Now I’m curious and want to read the book.

So mission accomplished. Effective video.

(Plus, I’m interested enough to write about the book and video here.)

What do you think of the video? Do you have another example of marketing unpacked?

I have been remiss in my duties.

SoMisguided is my external brain. I like to post things here about clever online marketing campaigns and the book business but the first part of the year has totally had it’s way with me.

If you have a clever online campaign or if you’ve seen one your really liked, please let me know what I’ve missed. In turn, I promise to pay attention.

Here are 2 big ones I failed to write about in a timely fashion.

Penguin UK, We Tell Stories, http://www.wetellstories.co.uk
Penguin has a fantastic story generator on their website. Fairy tales and other works are revealed based on user input. I love it, really fun idea.

Harper Collins Canada March Mystery Madness
6 weeks, 64 books, 4 conferences, tonnes of “games,” and 1 winner. Deanna from Harper says, “essentially, it’s the NCAA basketball tournament only with mystery books.” A perfect description. I’ve totally missed on this one, but I understand there are 2 books left and you can still vote for your favourites in the poll here: http://www.harpercollins.ca/marchmysterymadness/poll.html

One person wins 64 books.

Know about a clever online marketing campaign involving books? Let me know.