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Annick Press

Monday, March 16, 2009

SXSW: No Think for Old Publishers

New Think for Old Publishers panel at SXSW drew a lot of frustration from the crowd of book lovers and supporters.

The official description of the session was:

This is not a discussion of whether ebooks are killing treebooks, or whether it’s possible to get cozy with an Amazon Kindle. It’s about how participatory culture and the online world interact with good olde book publishing.Clay Shirky, author of Here Comes Everybody, Deborah Schultz, and fellow panelists will share with the audience a variety of perspectives on what’s going right and what’s going wrong in publishing, assess success of recent forays into marketing digitally, digital publishing, and what books and blogs have to gain from one another. Penguin Group (USA), which houses some 40 plus imprints and publishes an extremely broad variety of physical and digital products everything from William Gibson’s first ebook in the 90’s to Michael Pollan’s In Defense of Food to Charlaine Harris’ Sookie Stackhouse novels (the source for HBO’s True Blood) is deeply involved in exploring ways that old and new media might better collaborate. Audience members are invited to speak up about what they think book publishers could/should be doing to better provide relevant information and content to blogs, websites, and online communities. Come tell old media what you want and how you want it.

Clay Shirky ITP
John Fagan   Mktg Dir,  Penguin Group (USA)
Deborah Schultz   Founder/Chief Catalyst,  deborahschultz.com
Peter Miller   Dir of Publicity,  Bloomsbury USA
Ivan Held   Pres GP Putnam’s Sons,  Penguin Group (USA)

They certainly told publishers what they think. The summation was “you suck at this is the biggest way possible.”

I think it’s unfair to attack the folks on that panel but as representatives of the industry they do have to go back to their houses and understand that they need to convey, not that bloggers are an unruly bunch, but that publishers need to get off their asses and get involved with social media. Enough is enough.

BookSquare says
If you’re going to hold a session called “New Think for Old Publishers”, you gotta come with some new thinking. Either that or tell the audience that it’s a research session…and the audience is supposed to bring the new thinking. Good idea, needed better execution. Nobody read the panel description to mean “we want the audience to tell us what we’re doing wrong and how we can fix it”.

...

The publishing people on stage said, essentially, tell us what we’re doing wrong and how we can fix it. You have 300 people who give up an hour of their lives to hear the cool things the traditional publishing business is doing…and you can ask them to consult on your business?

Watch a video of the panel here.

Other links to conversation about this panel:
Medialoper has a fairly neutral assessment of what unfolded.

Twitter stream of comments on this panel #sxswbp

Monique’s summary
What went wrong is this:
* Publishers have not listened to the crowd for a long time.
* The crowd is restless.
* Publishers wring their hands about the web.
* The crowd offers options publishers don’t like.
* Publishers weep into their hands.
* The crowd wants to help and offers other suggestions.
* Publishers act like deer in headlights.
* The crowd plows down publishers and reinvents the industry without them.

What this panel really came down to is that the wisdom of the crowds is not being tapped. The crowd is now sick and tired of trying to help people who won’t help themselves.

Hold me to this: I’m going to organize a panel in Vancouver. We’re going to create a model for publishing and marketing books. We’re going to move forward as an industry. Leaders will be identified. Roles will be assigned. If you’re not open to totally change everything you’re doing, then you are not ready for this revolution. Don’t come.

Who’s in?


UPDATES

Peter Miller Glibness. “Do As I Say, Not As I Do: Tips from a panelist who barely survived” in Publishers Weekly.
Read the article.

Michael Tamblyn of BookNet Canada on 6 Things That Revolutionize Publishing

Monday, May 26, 2008

Online Marketing Tools for Book Publishers

Cross-posted on Boxcar Marketing ...

This Sunday was the 2008 AGM for the Association of Canadian Publishers. I moderated the first professional development session of the day, which was a panel discussion on online marketing.

The panelists were:

There were several interesting sites mentioned in the session that I’ll post here for audience members interested in following-up on those discussions. I plan to post some notes about our session too.

Annick Press Livebrary Blog: A great resources for publishers, educators, librarians and anyone interested in what’s happening online in children’s publishing.

Emarketing101.ca: A fantastic source of information on search marketing, pay-per-click campaigns, search engine optimization and anything related to search—the most cost effective online marketing spend.

SeenReading.com: Julie Wilson, also of House of Anansi, keeps a blog that is a perfect example of how to play with books and the web. Simple. Engaging. One of my favourite web sites.

MyNameIsKate.ca: Marketing and Technology Consultant Kate Trgovac’s personal blog, which is a hotbed of links and brilliant posts on marketing and technology.

W8NC is a Canadian marketing and communications company specializing in emerging technology.President is Wayne MacPhail.

OneDegree.ca: The best and most interesting source of marketing news, case studies and interviews related to marketing in Canada.

Boxcar Marketing’s Underwire Newsletter: Full-Support for Non-Techies: Monique Trottier’s monthly newsletter on online marketing, technology, social media tools and tips for web design and email marketing. Free advice. What more could you want?

HorsePigCow.com: A marketing blog for those who see the online world as a place for creativity, community, conversation and collaboration. This girl has it together. Another of my daily blog reads.

Follow the AnnickPress Twitter feed. See how it’s done.

Monique’s presentation to the Centre for Chief Marketing Executives: A list of Social Media Marketing Tools. See the list and examples of the tools being used by businesses.