Facebook is a social utility to connect to your real world friends. But negotiating personal relationships on Facebook is an interesting challenge. In real life, we can deal with people individually. We decided what we want to share.

In real life, you can be friends with Amy, Sally and Susie. You’re friends with all of them, but each of them may know different things about you.

On Facebook, you have a full profile and a limited profile. If Sally and Susie are in a limited profile, you can’t share photos with just Sally. Sally is part of a limited profile. If you share with Sally, you are also sharing with Susie.

So what do you do?

Reject Friend Request is what Philip Jeffrey does, but he extends an invitation to LinkedIn instead.

Hmmmm.

Facebook is a crazy thing for me. I would like to share certain things with my active friends. At the same time, I do pretty much nothing on Facebook because I don’t want to manage the complexity of limited profile, full profile.

I’m paying attention to Philip’s presentation now.

Here’s what he says about creating and promoting groups on Facebook:

1. Search and find most popular group within the subject.
2. Decide what name are you going to use.
3. Figure out if that group & name exists.
4. Make sure you are spelling the name correctly.
5. As creator of group, you’re associated with that group. Set for life. You can let other people be administrators, but you’re always associated with that group.
6. There is no one set solution for directing traffic to your group.
7. Concentrate on search optimizing the title of the group.