In the spirit of BC Book and Magazine Week, I have a books and technology series for you.

I’m not sure if this is the right name for it, but I’m calling it “Better Books”. Despite the industry’s many challenges, the greatest is to produce better books. Better in terms of quality, but also in terms of distribution, format, discoverability. Better … define it how you wish.

My friend Dan and I are often debating the merits and demerits of certain book campaigns, the industry’s interest in technology and publishers’ participation on the “interweb”. For the next couple of weeks you’ll see our thoughts on book publishers’ challenges, ebooks, digital content, promotional opportunities and similarities to other cultural industries.

This post will be updated with links to the rest of the series. We start on Monday.