“What goes up, always comes around,” as James’ grandmother likes to say.
I think this is true for the blogosphere. There was the “up”, everyone talking about blogs, how great blogs are , how horrid blogs are, the uptake of corporate blogging, the integration of blogs in journalism and news sites, the ... add your up here ...
Now there’s the “come around”. Things are leveling out, we’re starting to understand the roles blogs play in assisting with corporate identity, as focus groups, compliant centres and positive feedback loops, as ... add your come around here ...
Today I read some great posts on PR, blogs and the news. For my reference and yours, here are the links:
Top 10 Risks for Corporate Blogs by Kami Watson Huyse, APR. She is the principal of My PR Pro, an independent public relations consultancy based in San Antonio, Texas.
Survey: PR professionals recognise importance of blogs but do not know how to integrate them in their planning. Notes on Euroblog 2007 by Philippe Borremans on Conversationblog.
7 Signs That Your Press Release Sucks by NakedPR, a PR blog from Jennifer Mattern. Kind of practical but worth noting.
Measuring PR: What I learned going in-house by Cece Salomon-Lee, marketing communications manager for ON24. Totally awesome tips on how to track campaigns.
How to get a business magazine to write about your company by Stuart Bruce. A little hard to read this post, but good info regardless.
I found these posts on New PR, a site where users submit articles and readers choose which stories make it to the top. A bit like Digg.com but with a PR focus.
