Chromaroma is game that turns London tube travel into a system of rewards and points for its players.
Players sign up with Chromaroma and then provide their Oyster Card data (London’s transit card), along with other details such as teams or friends they want to connect with on the site. Chromaroma imports the player’s Tube history and awards points for each trip. Players can track their stats and also see new ways to travel, new destinations or ways to gain bonus points by connecting with fellow passengers and discovering mysteries attached to particular locations.
Chromaroma from Mudlark on Vimeo.
Chromaroma seems like a great way to encourage transit travel in any city: team up with your co-workers, try to beat your friends’ point score, discover new routes or connections. Very cool.