A Canadian book blog: Publishing, marketing, books and technology from a Canadian perspective

Wednesday, March 30, 2011

Eau de Vancouver?

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The Scent of Departure is a perfume collection that captures the scent of a city in a bottle. They are sold at airport retail shops for the traveller who wants to remember the “crisp, refreshing and green scent” of Munich, the “gourmand notes of vanilla, liquorice, chocolate and coffee” of Vienna, or the “rose Turkish delight” of Istanbul. There are 5 perfumes in total—Frankfurt and Budapest being the other two—and more on the way.

The line is created by Gerald Ghislain and Magali Sénéquier. Gerald Ghislain is a fragrance creator behind the luxury brand Histoires de Parfums. Magali Sénéquier is the artistic director behind both lines.

Cool idea.

What does your city smell like?

Maybe the creators should bring in Richard Florida as an adviser. They could develop scents that subtly hint to others that you live in a creative-class conurbation - even if you don’t!

Ha ha, yes, great idea.

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