Please check out the survey on Galley Cat.

They want to know “What’s the most likely way a book gets on your to-read list?”

I read about it in a newspaper (print or online).
I read about it in a magazine (print or online).
I read about it on a blog.
I saw something about it on TV.
Someone I know recommended it.
It caught my eye in the bookstore.
I traded with a friend in publishing for a copy.

It would be a shame if only people in the publishing industry answered this survey, which they acknowledge. The call to action is go do the survey, then tell other book readers to answer the survey.

Inquiring minds want to know.