In my never-ending quest to find a good use for book trailers, I’ve discovered Johnny Bunko.
Johnny Bunko trailer from Daniel Pink on Vimeo.
Does this work?
Here’s what happened for me.
I like books and am always on the lookout for new books.
I subscribe to a bunch of email newsletters, in particular business newsletters and technology newsletters.
GrokDotCom is one of the newsletters and last week they wrote about the Johnny Bunko video.
I clicked on the link and watched the video, which is pretty cool.
Here’s what hooked me. I read and loved What Colour Is My Parachute? I religiously avoided Who Moved My Cheese? because it was the career book of business books for a time. The video nicely positions Johnny Bunko as THE career book of its time–the book for the new generation of employees entering the workforce.
Now I’m curious and want to read the book.
So mission accomplished. Effective video.
(Plus, I’m interested enough to write about the book and video here.)
What do you think of the video? Do you have another example of marketing unpacked?