Independent newspaper. Does anyone recall what that means?
The Tyee has a new campaign this summer to get 5000 new subscribers. There’s a video component and a website all about spreading the word.
I like the design but there are a couple of things that don’t work for me.
1. I like to indulge in crappy entertainment fluff, I mean news. Mocking the garbage in favour of pristine news doesn’t appeal to me, but maybe I’m not the target market.
2. In order to enter to win prizes for telling my friends, I have to send them an email using a form on the Tyee site. There’s no privacy statement. Are they going to spam my friends after? I don’t know. Why can’t this blog post count?
The part I do really like is the design of the site. Nice, clean layout. Easy to read text. And the text content is good. The video though is a little too earnest for me. Maybe we should AdHack it.