Bruce Batchelor, former publisher and CEO of Trafford Publishing in Victoria, is giving a workshop at SFU on July 19. It’s aimed at self-published authors. The copy looks like it’s for people considering self-publishing, but self-published authors will definitely benefit from the afternoon session, which is focused on marketing.
July 19
Thursday 9 am–5 pm
Fee $225 CDN (all course materials provided)
Registration is required asap. So if you’re interested, here’s the link:
http://www.ccsp.sfu.ca/pubworks/bookself-publishing.html
The afternoon is devoted to marketing and distribution, since getting a book into print is only the start. Participants will use the ‘multiple long tails’ concept and the templates in Bruce Batchelor’s new Book Marketing De-Mystified to create the optimal marketing strategy for their indie book.
Bruce Batchelor is a celebrated entrepreneur who invented on-demand publishing, helping over 10,000 authors see their books in print through Victoria-based Trafford Publishing, where he was publisher and CEO for 11 years. He is a best-selling author and presenter at writer’s conferences. He is editor-in-chief and publisher at Agio Publishing House. He is an expert on book marketing, and consults to publishing companies internationally.
