A Canadian book blog: Publishing, marketing, books and technology from a Canadian perspective
Scent Marketing vs. Social Media via Neuromarketing by Roger Dooley on 10/30/09
The other day, Ad Age’s CMO Strategy Section ran a column by Harald Vogt on scent marketing. Vogt may not be entirely impartial on the topic – he is the founder and chief marketer of the Scent Marketing Institute – but he makes some good points when he questions why so few marketers employ olfactory marketing strategies [...]
Plain Words, Uncommon Sense
A blog on books, writing, tap dancing, technology, and the other amusements of Monique Sherrett
(or Monique Trottier in unmarried form).
Monique Sherrett lives in Vancouver, BC, Canada and is a litblogger, among other things. Find out more ...
"So misguided." A comment often uttered in my eclectic salon.
Send me book galleys, ARCs or review copies. Contact me at
monique at somisguided dot com
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What I read, what I recommend: Amazon Listmania
