Defining Success: Accountable Online Marketing for Book Publishing ran a session last week and I had a chance to present some ideas that have been brewing in my head for awhile.
Here are the links:
7 Sentence Online Marketing Plan
How to quickly create an online marketing plan and where to start.
Internet Marketing: How to Measure Success
Figuring out cost per conversion and how to measure successful online campaigns. Good for offline too.
4 Myths About Internet Marketing
Why we waste money online and how to spend it wisely.
