So Misguided

I received some nice feedback today from someone who attended the SFU summer workshop in book publishing.

“I wanted to thank you for your workshop on internet marketing. It proved to be one of the most informative and useful sessions for me.  I was wondering if you could recommend any books or websites that would be a good resource to learn more about internet marketing?”

How can you not offer recommended reading after receiving such nice praise? For everyone’s benefit, and as a reminder to me, here’s a short list of resources.

Web Theory
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Harness the power of the web. How business models need to change to adapt to online markets. If you read anything, read this. The full book is free online. The Cluetrain Manifesto

What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software
O’Reilly website

Web Stats & Measuring Success
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Work Industries blog on web strategy.
Post on How to Read Webstats

The four general questions that you should ask yourself to measure your online ad or website’s return on investment.
Chief Marketer website

Search Engine Optimization, Email Newsletters, Etc.
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http://www.researchbuzz.org/wp/
http://www.highrankings.com/

Blogs
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Search engine for blogs. See what people are searching for, talking about online. You’ll find great resources if you search for “web strategy”, “online marketing”, “user testing”, “search engine optimization.”
http://www.technorati.com/

A Tenant’s Guide to Renting

The first challenge every tenant faces is finding an apartment for rent that suits their individual needs. For today’s tenant, the most effective apartment search can be done using an online apartment finder. Tenants should decide what they require in an apartment or house rental before beginning their search. For example: the number of bedrooms, location or distance from public transportation and how much the tenant can afford to pay in rent, furnished or unfurnished apartment, etc. By making these important decisions first, tenants can avoid renting an apartment or house only to regret it later. Many tenants today are taking advantage of the convenience of the internet to locate apartments for rent as opposed to the traditional print publications.

Once a possible apartment or home has been found, it is the tenant’s duty to thoroughly inspect the premises making a commitment in the form of a security deposit. A tenant should not rely on the landlord or the landlord’s agent to tell the tenant if anything is wrong with the property. The tenant must inspect the property carefully and ask questions about it.
Inspecting the condition and functionality of the following areas/features of the apartment before committing yourself as a tenant is highly recommended. 
1.  Kitchen appliances in working order.
2.  Water pressure strong, plumbing without leaks.
3.  Electrical outlets and wiring working.
4.  Walls and ceiling painted or papered without cracks
5.  Ventilation or air conditioning accessible.
6.  Floors, railings and bathrooms in good repair.
7.  Fire escape easy to use.
8.  Stairs safe and well-lighted.
9.  No rodents or insects.
10.  Heating system in working order.
11.  If furnished, check and write down condition of all furniture.
12.  Windows and doors operable and weather-tight; screens provided.
The tenant should also check the security of the building to find out if there is a dead-bolt lock, security chain, or through-the-door viewer.
BEWARE OF EXISTING DAMAGES: In order to avoid being blamed for damages that already exist in the rental unit, the cautious tenant should take every step for self-protection. Before moving in (or as soon as possible thereafter), the tenant should make a list of all existing damages and repairs that need to be made. A copy of the list should he presented to the landlord and attached to the lease This way the landlord cannot blame the tenant for damages caused by others and the tenant will know what the landlord intends to repair. If the tenant keeps good records the landlord will not be able to keep the tenant’s security deposit for damages that were actually caused by others. Taking pictures before moving in is also strongly recommended.

ABOUT THE AUTHOR: Paul Rossano, associated with http://www.AllSpaces.com who “Conveniently Connects All People with All Spaces in All Places” has been dedicated to the Real Estate rental market for over 8 years. He has assisted over 25,000 tenants with their renting needs. Any questions about renting apartments, houses or other rentals, feel free to visit http://www.AllSpaces.com or email him at .

Hi Monique, thanks for the link to my post on how to read webstats. This is a great collection of links for budding Internet marketeers.

If you get a chance, can you please update the link to the webstats post on the Work Industries site to this link: http://www.iworkindustries.com/a-quick-guide-to-reading-webstats/

Thank you!