So Misguided

Cross-posted on Boxcar Marketing ...

This Sunday was the 2008 AGM for the Association of Canadian Publishers. I moderated the first professional development session of the day, which was a panel discussion on online marketing.

The panelists were:

• David Caron, co-publishers of ECW Press
• Lynn Henry, publisher of House of Anansi Press
• Rick Wilks, co-founder and director of Annick Press

There were several interesting sites mentioned in the session that I’ll post here for audience members interested in following-up on those discussions. I plan to post some notes about our session too.

Annick Press Livebrary Blog: A great resources for publishers, educators, librarians and anyone interested in what’s happening online in children’s publishing.

Emarketing101.ca: A fantastic source of information on search marketing, pay-per-click campaigns, search engine optimization and anything related to search--the most cost effective online marketing spend.

SeenReading.com: Julie Wilson, also of House of Anansi, keeps a blog that is a perfect example of how to play with books and the web. Simple. Engaging. One of my favourite web sites.

MyNameIsKate.ca: Marketing and Technology Consultant Kate Trgovac’s personal blog, which is a hotbed of links and brilliant posts on marketing and technology.

W8NC is a Canadian marketing and communications company specializing in emerging technology.President is Wayne MacPhail.

OneDegree.ca: The best and most interesting source of marketing news, case studies and interviews related to marketing in Canada.

Boxcar Marketing’s Underwire Newsletter: Full-Support for Non-Techies: Monique Trottier’s monthly newsletter on online marketing, technology, social media tools and tips for web design and email marketing. Free advice. What more could you want?

HorsePigCow.com: A marketing blog for those who see the online world as a place for creativity, community, conversation and collaboration. This girl has it together. Another of my daily blog reads.

Follow the AnnickPress Twitter feed. See how it’s done.

Monique’s presentation to the Centre for Chief Marketing Executives: A list of Social Media Marketing Tools. See the list and examples of the tools being used by businesses.

This is terrific information—thanks so much for sharing.  I’ve been on an intense quest to learn as much about online marketing as possible.  I’m going to check out all these recommendations.

Hi Phyllis,
Thanks for the comment. And I haven’t started your book yet, but I’m really looking forward to it.

Cheers,
Monique

You can increase your book publicity at BiblioScribe.com, a site where authors and publishers can still market their books in the same place that they can be purchased. BiblioScribe.com allows members to use free article and Press release tools that embeds their book as part of the article, and readers have the opportunity of locating and buying the subject book directly from Amazon.com, Barnes & Noble, Powell’s, as well as corresponding UK and Canadian online booksellers. Additionally, the Biblioscribe.com members’ public profile provides links to multiple books specified by the member, as well as the member’s own website.  BiblioScribe membership is also free as well as an account on the BiblioScribe Blog.