I was quoted in the Vancouver Sun this weekend.
Cheri Hanson who writes a regular books and technology column in the Saturday paper quoted me in her article about how blogs can boost word-of-mouth sales.
Monique Trottier, Internet marketing manager for Raincoast Books, has a personal blog somisguided.com and has also launched a well-trafficked blog at Raincoast.com. She’s a strong advocate of the medium, saying it can connect readers more deeply with the books, stories and authors they love.
But many industry types are still figuring out how to work with blogs effectively. “It’s still kind of in its infancy,’’ says Trottier.
You can read the full article over on BookNinja.com. I’m directing you there rather than the CanWest site Canada.com because when I tried to search for the article on their site, I couldn’t actually find it. George has some well-founded comments on the barriers to accessing the news. Cheri’s article is also worth reading. She quotes a number of well-known reviewers and bloggers about their dealings with publishers.
