A Canadian book blog: Publishing, marketing, books and technology from a Canadian perspective

Monday, February 16, 2009

Scents Need a Name

Neuroscience Marketing has an article on how we need to know the name of a scent in order to better recall it at a later date.

In studying perfume, this is certainly the case. The more that I am able to describe a scent, the more names for scents that I know, the better my recall and the better my ability to create combinations.

(Source: Thanks James)

C’est ma plaisir, Monique.

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