When I want a Chai tea latte, I choose Starbucks. I typically make my overpriced purchase at the Starbucks on Cornwall St. in Vancouver. I don’t mind paying for a good coffee (when I need it) and 99% of the time I’m happy with my experience in the store and enjoying my beverage.
I also like reading the paper cup. “The Way I See It” is a series of quotes, one is printed on each cup.
Today’s was:
“People should get out of their comfort zones on a daily basis. Take up knitting and boxing. It will make you so much more interesting.” –Raymond Lawson, Starbucks customer
That’s great Raymond got a spot on the cup.
His quote is not great. It’s far below the typical quotes.
It was disappointing. I came up with this:
Quote: The Way I See It
There’s only so much time in the day for mediocrity. The coffee better be good.
Then I saw a call to action on the coffee sleeve. “After you read ‘The Way I See It,’ tell us how you see it.” www.starbucks.com/wayiseeit
Ok. It’s Saturday and I’m procrastinating. I visited the site to submit my entry.
It’s a sad, corporate site.
There’s a description of what “The Way I See It” is, an inspiration quote from Giuliani and then a link to frequently asked questions.
Where do I follow through on the call to action? Where do I tell Starbucks how I see it?
Oh, there it is, buried as a menu item. “Contributor’s Corner.”
Nope not there.
That made me grumpy so I thought “I’ll tell you how I see it!”
Here’s the comment form.
Oh, wait the comment form is how you submit your “The Way I See It”.
Sigh.
There’s only so much time in the day for mediocrity. At least the coffee was good.