A Canadian book blog: Publishing, marketing, books and technology from a Canadian perspective

Wednesday, January 12, 2011

The National Book Count: January 10-16

The National Book Count is running from January 10-16. Ugh, I’m a day behind.

Here’s the Press Release:

Vancouver, January 10, 2011

Canadians like to think we are a nation of readers.  This week we’re going to test this cherished belief. We are counting how many books are purchased in stores and checked out from public libraries—both adult and children’s book in French and English. How many books do we buy and borrow on a typical week in January?

For the next seven days (January 10-16) The National Reading Campaign in partnership with BookNet Canada, BookManager, la Société de gestion de la Banque de titres de langue française (BTLF) and The Canadian Urban Libraries Council is going to count the total books sold in Canadian retail outlets or checked out from eighteen major public library systems across Canada.*

Never before have these organizations worked together to tabulate one number for the acquisition of total books in Canada. We estimate we will capture more than 80% of book retail sales and the circulation habits of ten million Canadians. What will the number reveal?

On January 19th on the eve of TD National Reading Summit II: Toward a Nation of Readers we will announce the results. The National Book Count will shed new light on how central reading is in Canadians’ lives today and will serve as a baseline number for Book Counts in years to come and for comparative Book Counts with other countries.

It all begins this week.

About the National Reading Campaign

In 2008 a group of concerned librarians, parent activists, authors, booksellers, teachers, publishers and corporate leaders came together with a common goal—developing a national reading strategy for Canada and Quebec.~ Out of this initiative the TD National Reading Summits were born. Summit I was held in Toronto in 2009, Summit II will be in Montreal and Summit III is planned for Vancouver.~ For more information on the program, speakers, accommodations or information on last year’s summit visit http://www.nationalreadingcampaign.ca

*The combined aggregators will reach an estimated 80% of the total retail market and The Canadian Urban Libraries Council will track circulation figures for the public libraries in Halifax, Gatineau, Brampton, Burlington, Hamilton, Kitchener, Markham, Ottawa, Thunder Bay, Toronto, Whitby, Winnipeg, Regina, Saskatoon, Calgary, Burnaby, Greater Victoria, Richmond, Surrey and The Vancouver Island Regional Library system.

I like the idea of the National Book Count but it did get me thinking. Increasingly I buy my books on Kindle for my iPad. The Kindle Store is US based which means that my purchases will not be included in the National Book Count.

I wonder whether the organizers should approach Amazon and ask them if they would release the number of Kindle Books (and for that matter purchases on Amazon.com/.ca by Canadian Customers) so it can be added to the total. The exact Amazon numbers don’t have to be released, just added to the everything else.

I realise this may be a small number this time around, but I wonder if as e-readers become more popular it will become more significant?

Good point Stewart. I’ll send your comment along to them and ask.

Hello Stewart,

A very good question. We have invited the numerous e-book retailers to contribute. And we shall see what comes out this week.

I can say that Amazon.ca and Indigo.ca sales of traditional books and most likely digital book circulations from participating public libraries will be counted along with “bricks and mortar” sales.

The spike in e-reader sales over the holidays was widely reported in the media. It will be interesting to see if traditional book sales are noticeably lower than we would expect for an average week in January as people are busy curling up with their Kindles and Kobos this year.

Stay tuned until January 19 when we release the Book Count results in Montreal.

Thanks very much for the question.
Jamie

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